I understand why some would think that adidas is ripping off the Margiela Replica sneakers, but you’re WRONG! adidas was actually first – or maybe Puma – both brands claim to be the first in creating the shoe for the German army back in the 1970’s.
adidas and Puma – both founded by two rivaling brothers – fought over a German army contract to produce footwear for the troops in the 1970s. This resulted in adidas and Puma both producing the now pervasive style, each claiming the design as their own. Fast forwarding back to 2017, adidas has reintroduced this iconic design. Calling it the BW Army sneaker, BW stands for Bundeswehr – the unified armed forces of Germany.
The now iconic sneakers work for many reasons. From it’s unbranded and clean look, to being heavy on elevated details like grey suede around the toe and having a contrast gum sole. Plus, people will mistake them for Margiela’s most of the time. Thus, giving you the obligation of telling them the story behind these sneakers and letting them know that these are the OG’s.
The adidas BW Army sneakers come in two colorways; in black or white. The sneakers have clean white or black uppers made out of leather and suede overlays. The three stripes are replaced by a subtle adidas branding to the sole, finished with a Trefoil logo on the tongue that calls out the label’s heritage.
The Adidas BW Army sneakers are available at adidas.com