Global Sports Brand PUMA and Amsterdam-based streetwear label Daily Paper go to town for their second collaborative collection bringing together new authentic flavors and sport-inspired designs.
Founded in 2010, Daily Paper have made their mark in the streetwear scene showcasing their cultural identity and diverse influences with a tailored, rugged look and eclectic materials. Their products reflect theirs and their consumers’ passion for individuality and personal style.
The PUMA x Daily Paper Autumn-Winter ’17 collection pays homage to PUMA’s 20th year of long-standing commitment to Africa and African football. Daily Paper infuses contemporary streetwear stylings inspired by their African heritage onto PUMA’s football team kits, team gear and classics sneaker silhouettes from the sports archive. Intricate graphics and color-blocking patterns are reminiscent of the vibrant team kits of PUMA sponsored teams from the Confederation of African Football – Ghana, Cameroon and Ivory Coast. The collection pieces also prominently feature the number 20 written in Amharic, a Semitic language spoken in Ethiopia.
To celebrate the launch of the collection and PUMA’s 20th year partnership with African football, PUMA and Daily Paper have appropriated all marketing funds towards the building of a football pitch and facilities at the Accra Senior Girls School in Ghana and equipping gear for their team. The pitch will not only serve the school but other communities in Accra, furthering the development of the sport amongst young footballers and empowering them for the future. The project was made possible in cooperation with the Right to Play foundation. A short film that documented this endeavor will be screened in several cities starting September 21st.
The PUMA x Daily Paper Autumn-Winter Collection releases in PUMA.com, PUMA stores, Daily Paper stores and leading lifestyle retailers on September 16th.