Fashion designer Liesbeth Sterkenburg introduces NEWSTREET EXPO 3.0. This entirely new collection is not seasonal or gender-bound. Every collection Sterkenburg searches for a new look for the ‘NEWSTREET EXPO’. For this collection, Sterkenburg was inspired by various groups from various time periods including the ‘Bloomsbury Group’. These groups radiate togetherness, pride, and creativity to the outside world.
For the ‘NEWSTREET EXPO 3.0’ collection, the designer was inspired by the art movements that emerged in the early 20th century. After industrialization with mass productions, there was a need for a world with a focus on craftsmanship. Something that is relevant for Sterkenburg today. A group from London that pursued this motto at that time was called the ‘Bloomsbury Group’. This was a rebellious group of artists, writers, and intellectuals, including Virginia Woolf. They met regularly in a house in the town of Bloomsbury and then came up with the wildest ideas that went against the normal course of events. They rebelled against all rules of their parents’ generation. They were of the opinion that free art also had to integrate into everyday life and not only consisted of a painting or sculpture so that a decorated chair or painted wallpaper could also be of artistic value. For the Bloomsbury Group, relevance was more important than the content of a piece. Perfection is something that is both decorative and functional at the same time.
Liesbeth Sterkenburg is 25 years old and graduated from art school Artez in Arnhem in 2016. The designs from her graduation collection were already on display at various exhibitions, after which she was selected for the Frans Molenaar Award. She has been working as an independent fashion designer for a year now, working on two paid projects at the Amsterdam Fashion Week. For one of these projects, she made three outfits for the show ‘Future Generation’. The other project was in collaboration with Walt Disney and their new film ‘Beauty and the Beast’, where she created an outfit for main character ‘Belle’ that was shown during the Amsterdam Fashion Week last summer. The new collection of Liesbeth Sterkenburg can be seen this summer at the AMCAT Festival in Amsterdam.