Standing out with simplicity as opposed to blending in with today’s maximalism. This philosophy finds its resemblance in a selection of ETQ Essence footwear – seven of their most iconic footwear silhouettes stripped down to the purest essence. All exemplifying a minimal aesthetic, suitable for every man and every woman.
ETQ believes great design is not about abundant branding and accessorizing. They rather believe design is about striking a balance between aesthetics and functionality. About the absence of any unessential elements.
On their quest to visualize this design philosophy, ETQ invited seven charismatic individuals of Iconic Management to convey the story of their Essence collection. The campaign unveils the unique characteristics of each model, by leaving out unessential elements such as makeup and photoshop. Solely focussing on their significant features; the essence of what makes them stand out.