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Joana Calas – Distinctiveness Editorial

Joana Calas – Distinctiveness Editorial

Joana Calas is a Portugese photographer based in Paris, France. In her latest editorial she manages to capture the essence to the collection of designer Mustafa Saeb.
The collection is formed and inspired by the concepts of Beaty and self-preservation.

 

Beauty and Self-preservation lie at the heart of this collection as it seeks to continue the conversation on what beauty is, how society has redefined it and even more so, how it’s set humanity on a self-destructive path through use of artificial “solutions” to supposed physical defects.

Does one become more beautiful when one pays thousands for a narrower nose or plumper lips? Is it still beauty when it is manufactured, processed and combined with a plethora of chemicals, gases, notions and opinions? Simply put, why has society today championed plastic, man-made beauty? …think on this: is beauty not like the raw fibres of cotton; old as time itself, varied in purpose, durable in usage, yet gentle to the skin? This collection proposes a different notion of beauty: beauty that’s rooted in self-preservation. Like the mummies in ancient Egyptian history, the collection highlights the beauty in staying original even through death itself. That true beauty is immortal. Key volumes are drawn from the exceptional artists Kazimir Malevich with His shape series, Robert Motherwell’s Iberia series, and also Picasso’s cubism.

The result is rounded silhouettes paired off with raw edges and perfectly imperfect finishings. It goes without saying that in rebellion to current industry standards, the collection is brought to life entirely with natural, organic earth-born fabric. Lo and behold, the heart of the collection.”

Photographer: Joana Calás
Model: Renata Pellegrini From Mademoiselle Model Agency
Fashion Designer Mustafa Saeb 
MUA Priscka
 
 
@joanacalas
@mlleagency
@rpellegrini_
@mustafasaebofficial
@priscka_mua
Joanna Calas
Joana Calas
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Joanna Calas
Joana Calas
Joanna Calas
Joana Calas
Joanna Calas
Joana Calas
Joanna Calas
Joana Calas
Joanna Calas
Joana Calas

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