Say hello to the new cheerful collaboration between Lee and Smiley, the iconic logo that has been making people smile since 1971. With Lee’s fresh and innovative approach and a logo that is all about positivity and creativity, this collaboration is only logical. The result is a 12-part micro-range collection especially for this summer, where Smiley gets all the space on Lee’s favorite models, with Smiley’s eyes redeemed for the iconic Lee logo.
The SS18 Smiley collab gives a playful twist to the most beloved denim items. For example, the characteristic Rider jacket is delivered in high-stretch in deep indigo. In addition, the iconic skinny Scarlett and the slim-cut Elly from the women’s collection get a fresh makeover in a ’90s wash and for the men, the perfectly smart tapered jeans Luke and the modern skinny Malone are available in summery light blue.
With nearly 130 years of history, Lee is one of the world’s first denim brands. Never did the rich history get in the way of the mission. With innovation and respect for tradition, the brand constantly gives shape to trends. It has taken on simple workwear and developed that into something that is fashionable and modern.
Therefore, feast your eyes on this special collaboration: