Sevdaliza – real name Sevda Alizadeh – is a singer, songwriter and record producer with Iranian/Dutch roots and Rotterdam as her hometown. Sevda was born in Tehran-Iran but moved to the Netherlands at the age of five. Before pursuing her career as an artist, 16-year-old Sevda left home to obtain a basketball scholarship to end up playing in the Dutch national team. The multi-language speaking artist also got her masters degree in communication.
I think my sound would mostly be described as pure and raw. I’m not necessarily drawn to a genre, but to a process, or towards a certain mood like melancholy. The interesting thing is that the music my music gets compared to is not necessarily music I’ve listened to, which makes it super interesting.
– Sevdaliza –
Back in march Sevdaliza brought out an EP named ‘The Calling’ which is doing great but there’s something else we want to bring to your attention at the moment. For those who haven’t listened to Sevdaliza yet, now is the time to still tune in. And there’s no better way to tune in with the first song of her album ISON. Shahmaran is the first song on the album and also the song used in the video you’re about to see below created with film director and visual artist, Emmanuel Adjei. Whatever you’re doing at the moment, just stop. Get your earbuds/headphones or if you’re home just make sure you have your killer sound installation ready because it’s time to focus.
As described by filmmaker Safi Graauw, Shahmaran is a story about the burden of the black man. Our modern chains continued in the aspirations of decadence power of success. Not to mention the maker’s creative identity at its best.