La Fam, a new brand based in Amsterdam – that now exists for about a year – recently launched their clothing line. The clothing is aimed at the creative youth and is therefore unisex. The fit is designed so that it falls equally well on both women and men. With their streetwear brand, they try to make homemade suits and trousers in addition to shirts and hoodies. The entire production from start to finish is done in Amsterdam.
For a while the brand managed to have a collaborative store with BASED UNIVERSE which will be open until October. The store is different from other stores. For example, a half pipe in the store that can be skated not to mention all the handmade furniture.
The name la fam stands for Friends and Family
[FAM: abbreviation of family, a group of individuals with which you have built up a close relationship that you regard as family. A fam can take all forms: it can be the one who takes you back to the city center on their bike, it can be the person with whom you drink your first and last beer of the evening. Or the one who gets you out of bed at 9 o’clock in the morning to make something of your day. Despite the idea that we have in custody, we also find individuality important. An individual makes his own choices, chooses his own style. La fam is also an individual.]
The brand explains that they only used FAM as models for the photoshoot. This also applies to the styling and photography.
Here’s La FAM: