Daily Paper’s work is an ode to the young black riders of the Namaqua, to the ever curious borderless spirit of a true pioneer, their work celebrates those who are not and who was never celebrated in media and beyond – the black cowboys that never graced our screens as heroic figures.
In the vastness of the red, rolling hills, for Daily Paper’s Fall/Winter 2018 campaign visuals the lifestyle & streetwear label wanted to capture the spirit of a modern day explorer, a true pioneer. The essence of what it is to inhabit a new landscape, a space devoid of obstacles, context and the complexities of society – a new world with infinite possibilities. An alien land where the sense of freedom and hope is almost tangible. A place that promises to be home. Daily Paper see the importance of giving a platform to the voices of this new generation, of connecting the people so that we may all contribute to creating the ultimate collective.
South African, Cape-Town based photographer, Gabrielle Kannemeyer, took the team on a journey into the meandering vastness of the South African landscape to explore one of the many South African landscapes she loves so dearly.
The cast was an integral part of realizing the vision – Daily Paper’s commitment to artistic collaboration continues this season as the brand joined forces with a group of powerful pioneers to stand heroically as the faces who represent this spirit. Carla Fonseca – a Mozambican-South African who is a musician and performance artist/theater performer, is the very epitome of what it is to be a pioneer.
For Daily Paper’s seasonal concept they want to tell their community to stand up and to stand out, depicted by the red rolling hills that ignite awe within us, they can create the promised land. A social and political landscape is being created one revolution at a time.
The Fall/Winter 2018 “Unite” collection is available online and its London and Amsterdam stores followed by all leading global lifestyle retailers.