Mason Garments proudly presents its Fall/Winter 2018 collection titled ‘Heartbeat. During this season, the emphasis is put on the art of listening to your heart. Within this collection founding father Rendi Aditia designed multiple product lines that reflect the vibrant waves of life.
“The heartbeat itself is the sound of life in motion. It is related to the way we breathe, feel and act. It takes us into ourselves, guides us and eventually takes us out of ourselves.”
– Rendi Aditia
Heartbeat is inspired by the continuous clash of affection and cognition. Mason Garments believes that following the rules, standards and trends set within the industry would be a cognitive decision without vision. Therefore, the brand highly supports the guidance of emotions, which translates in decision-making from the heart. This vision is perceived by Mason Garments as the blueprint for releasing authentic handcrafted products that are able to stand the test of time.
With Heartbeat, Mason Garments wants to accentuate that life on its own contains multiple plates filled with food for thought. However, it is of significant importance to keep listening to your heart, since it knows things the mind cannot explain.
“Creatives reading this might have a hard time figuring out their path and experience moments of falling. Be patient and learn how to deal with different challenges. Figuring out yourself resembles a heartbeat pattern: The end is in the beginning, yet we decide to proceed. ”
– Calvin Pausania
Art direction and photography by Calvin Pausania.