After breaking new ground with their collaborative collection revealed at London Fashion Week back in June, Amsterdam-based lifestyle & clothing label Daily Paper and London-based contemporary brand, What We Wear finally released their capsule collection.
Drawing from the organic relationship built between both Daily Paper and What We Wear over the years, the two brands aim to influence and inspire future generations of young people contributing to the fashion industry, whilst creating modern norms of combining quality, aesthetically pleasing products. For this collaboration, Daily Paper and What We Wear played with the notion of facing danger in combat, whether it be in a futuristic, science-fiction inspired world or the real world. Silhouettes are inspired by the ideology of utility and body-armor with clothing being used to conceal and protect the inner being whilst they go about their daily vocation. They explored uniforms for consistency, repetition and most of all, the anonymous profile. Functions and fabrics include sartorial stripes, heat reactive elements, the garments gradually blend from grey to a neon orange color as the temperature rises, referencing army-style flight bombers.
Tying in with Daily Paper’s FW18 seasonal concept, the brand’s focus is to cultivate their relationships and recruit for the ultimate collective to join them on their journey. Expanding their community and bridging the gap between London and Amsterdam with this collaboration, fashion can be perceived as a team sport, all reliant on one thing – unity, with one common goal to win, for the namesake of one’s origins; threads of trust and commonality matched with skill is the true essence of a successful coalition.
The collection is available online and in-store.