This autumn, PUMA will bring warm West Coast vibes to the Netherlands. With the new Cali collection, based on the classic OG California, you step into the rain, wind and cold in style. The reinvented chunky platform shoe was released in different colors last month and is now also available in black and white, for a monochrome touch during the gray days.
The ‘Cali’ is a nod to the relaxed lifestyle on the always sunny American west coast. The familiar silhouette with the pronounced sole and low entry is now also available in a monochrome version. This sleek black and white colorway has a full leather upper with perforated front, inspired by the original PUMA California. The laces, rubber details and color contrast make it an edgy shoe, the brand name in foil letters on the side and heel provide an exclusive look.
The PUMA California became famous on the tennis court but soon developed into a streetwear icon. The details in metallic, leather and the versatile thick sole have influenced a lot of fashion trends over the years. With the new Cali, you are completely on point this season. What else? Selena Gomez is the face of the Cali campaign and, as an ambassador of PUMA, she symbolizes the #DoYou mentality, with which the brand is committed to the empowerment of women.