Mason Garments and Coca-Cola introduce their first partnership collection titled ‘Sparkling Senses’. The three-piece Mason Garments x Coca-Cola collection is inspired by happiness through engaging all five senses.
“Happiness is the terminal value that every human being wishes to reach. It is the desired end-state that can never be achieved without seeing, smelling, hearing, feeling and tasting life to the fullest”
– Rendi Aditia
For members of the public, the co-creation between Mason Garments and Coca-Cola might seem quite extraordinary. In fact, the intrinsic motivation to design, produce and present a product with valuable meaning is something the two parties share.
Sparkling Senses is born by deconstructing the human road to happiness. The collaboration emphasizes that happiness is a formula consisting of five determinants that are independently interacting to reach the desired end-state of internal bliss.
With this three-piece partnership collection, Mason Garments and Coca-Cola yearn to give the youth insight on the most wonderful affective state which mankind can enjoy. Sparkle your senses and taste the feeling of happiness.
The sneakers are available online but first, ‘Sparkle your senses and taste the feeling of happiness’.