It is with great excitement that Fossil announces its newest addition to their wearables assortment: the Fossil Sport Smartwatch.
Based on the recently launched Qualcomm Snapdragon Wear 3100 platform and the newly redesigned Wear OS by Google, this watch boasts several new technology features including extended battery life, a new battery saving mode, enhanced ambient mode, integrated heart rate, NFC, and GPS capabilities. Thanks to its sleek, ultra-lightweight design, colorful silicone straps, and updated technology, the Fossil Sport is built to be your newest accomplice to achieving a balanced lifestyle for all types of health and activity enthusiasts.
Fossil Sport launches with six colorways, two case sizes (41 and 43 mm respectively), and endless strap options, providing consumers with additional technology in designs and styles they have come to expect from Fossil. The new nylon and aluminum case make this the lightest smartwatch to date and sits alongside 28 new silicone straps to give the wearer endless color combinations. Additionally, the Fossil Sport smartwatch will house a bigger battery (350 mAh), and the recently announced Qualcomm Snapdragon Wear 3100 platform, which brings in new capabilities and extends battery life.
In addition to this watch, the campaign is led by model, marathoner, and entrepreneur Candice Huffine. It was the perfect match in order to launch such a cool product since Huffine has inspired her fans through her messages of positivity, inclusivity, and empowerment. Candice is also known to have a ‘never back down’ attitude towards challenges, which was proven when she attended the Boston Marathon and made it to the finish line. It was at that moment Huffine proved to the world that the body you’re in is not persé the mind that goes with it. Whatever you want, you can achieve.
The new Fossil Sport watch is available online and in shops nationwide.