The spring of 2019 marks Björn Borg’s collaboration with the Swedish pop star and the fashion icon Robyn. The collaboration – called RBN – includes an exclusive capsule collection developed by Robyn together with the renowned stylist Naomi Itkes, a good friend of Robyn and the design team of Björn Borg.
“RBN reflects my love for street style and how it is interpreted by young people, and I thought it would be cool to make stuff that I can wear both during exercise and during club work,” – Robyn.
The shared perspective of Robyn and Naomi on growing up in Sweden formed the basis for the collection. It is modern and non-gender specific; a mix of sportswear, streetwear and fashionable clothing for your work. It is inspired by some of Robyn’s favorite pieces of clothing and some of the pieces from the Björn Borg archive dating back to the 80s. The graphic design and logo play a central role and were created by the well-known designer and co-collab partner Anders Haal.
“We are particularly proud of this collaboration and collection, and Robyn is the perfect partner for us – a Swedish icon with its own voice and sense of style – long before we brought our creative minds together, we were already inspired by Robyn, her style and her way of always choosing her own path and challenging the established standard. ” – Mija Nideborn Design Director at Björn Borg.
The RBN collection will be available from February 2019 at various retailers such as The Hunting Ensemble and Almost Not Done. Make sure to check out our Instagram for more updates on the collection.