Under the brand’s Amsterdams Blauw denim label, Scotch & Soda launch new slim-fit ‘The Keeper’. The name of the jean playing with the phrase women commonly use when they find the perfect partner! Just like the perfect love, Scotch & Soda designed this new denim fit to be the perfect staple: on trend, yet with the potential to be a true keeper and classic for all time. Thanks to its blend of rigid and stretch properties, The Keeper denim feels soft-to-touch and gently hugs yet doesn’t squeeze the body. In this way, The Keeper is designed to flatter every woman and body shape.
“We took our time on this one. We really wanted to research what the perfect denim staple for women should look and feel like. We devoted eighteen months of creativity and technical research to getting it right – the whole organization got involved!” – Alex Jaspers, Global Merchandise Director
The result is 100 % perfect – the right blend of premium stretch denim with excellent recovery, featuring refined denim details. The denim carries the Amsterdams Blauw label and signature three-cross back-pocket stitching, as well as a signature ‘A’ and ‘B’ on inner left and right legs of the jean. The Keeper comes in four sophisticated, on-trend washes from an authentic blue through to very black. The washes are named: Deep blue, Turquoise, Smokey hot, and Stay Black.
The Keeper is available online and in-store now.