Fresh from starting the year off with a strong preview of their Fall/Winter 2019 collection at Paris Fashion Week in a showroom that opened up a universe of new perspectives via a kinetic virtual reality installation, Amsterdam clothing and lifestyle label, Daily Paper, are now ready to unveil their Spring/Summer 2019 campaign in its entirety.
Last season Daily Paper shun a light on our politically engaged society and it was impossible for them not to react. They recruited a community in hope to unite like-minds to explore and protect themselves from the uncertainty of what was and is to come. Within their own community, they discovered the importance placed on a global community, on relevance, on achievement, equality, privacy, and freedom. They encouraged self-education and explored how we could protect ourselves and our freedom with the power of privacy in a time where we question if it even still exists.
We feel the need to reclaim some power over our experience in the digital age. We attempt to answer the question; How to Survive & Succeed in the Digital Age.
Centered around the concept of Africa leapfrogging and mastering the 4th Industrial Revolution, for the SS19 season Daily Paper explores survival and success in the digital age and the need to invest in ourselves and take power back into our own hands. Reconnecting with humanity and the community within an environment of rising automation and leverage the technology before it leverages us.
Daily Paper’s Spring/Summer 2019 campaign was brought to life in South Africa in a toned-lensed photo series of models who exhibited unique energy that aligned with the burgeoning brand and offered a close look at the advert graphic-heavy collection inspired by the tech age seen throughout Africa. The visuals draw upon various silhouettes and fabrications that fuse a present-day look with garments that suggest the aesthetic of the world to come.
Shop the collection in-store and online.