Online fashion retailers boohoo and boohooMAN launched their third Pride collection. This year the capsule collection has been designed to strengthen, support and celebrate the LGBTQ + community.
Boohoo does this by offering a wide range of trendy designs for people from all walks of life – both within and outside the community. Inspiration for the collection was taken from unity, coming together and loving each other, to create a friendlier and more accepting world. Slogan prints play a major role in this year’s message, with some keywords such as “Validity”, “Unity”, “Proud To Be” and the most important “Love Without Limits”, which show that love is a universal language.
The entire collection consists of more than 100 items from clothing to accessories, and this year, boohoo also incorporated brown and black stripes into as many items of clothing as possible, which stand for the addition of these colors in the new Pride flag. Other design elements include tie-dye, color blocking, festival T-shirts and crop tops. The great thing about the collection is that there are items for those who like to stand out if they like to keep it subtle.
The clothing ranges from sizes XS – XXL, and the prices vary between €5 and €50. Not to mention, 10% of the proceeds are donated to the LGBT Foundation and Outright Action International.