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The global online fashion retailer,, is proud to announce its partnership with American rapper, songwriter and music producer Quavo.

As part of the collaboration, the 27-year-old Migos star will be the new face of the webshop’s spring/summer collection. In addition to being the face of this collection, Quavo also worked closely with the design team to create an exclusive collection that matches his personal style.

The spring/summer collection consists of 200 items, from clothing to accessories. Inspired by Quavo’s striking and distinct clothing style, every item in the collection is based on its “Huncho” image. This image is extended to the collection, which consists of statement urban streetwear clothing, perfect for the upcoming festival season. Tie-dye sets are central and are presented in the form of double denim, tracksuits and t-shirts, while psychedelic prints and 90s silhouettes are reflected in rock t-shirts, neon items and brightly colored velour sets. Accessories have an important place in the entire collection; bucket hats, hip bags, caps, slippers, transparent shoulder bags and military jackets made of fishnet complete your outfit.

The prices vary between € 3 and € 60, so Boohoo keeps to its core value; make affordable, trendy clothes for everyone, without having to worry too much. Thanks to Quavo’s involvement, it became possible for Boohoo to put together a collection that appeals to its large fan base, and the “Huncho” logo on a selection of the items makes the collection instantly collectible.

As is growing at a rapid pace, the collaboration with Quavo is a huge milestone for the webshop from Manchester. In addition, it is a milestone that certainly appeals to the brand’s target group: young men who like to listen to the most popular music genres of the moment; grime, hip-hop and RnB.

The collection is available worldwide online from Thursday 11th of April.


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