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G-STAR RAW KEEPS ON SURPRISING US WITH SUSTAINABILITY MOVES

G-star Raw takes a new step in sustainability with a collection painted with plant waste. It’s time to learn from our peers in fashion and catch on.

G-Star once again pushes the boundaries of innovation and sustainability by releasing a collection of garments dyed with recycled palm leaf residues and recycled beet waste in collaboration with EarthColors® by Archroma. G-Star RAW was founded in 1989 and still follows its “Just the Product” philosophy. Thanks to this dedication to quality and progress, the brand is a leader in the denim industry, produces innovative styles and questions the standards of the clothing industry. Innovation and sustainability are anchored in G-Star’s DNA. The brand strives to be a leader and to develop sustainable solutions for the future of the clothing industry.

G-Star is the first denim brand in the world that entered into a partnership with Archroma and in 2017 designed a jeans collection painted with sustainable, vegetable paint. EarthColors® by Archroma is a paint obtained from recycled plant waste: a completely natural product. This fall, G-Star is once again expanding the EarthColors® by Archroma collection with new looks, including jeans, denim jackets, shirts, T-shirts and sweatshirts for both men and women. G-Star takes a holistic approach to sustainability, combining optimized design with environmentally friendly fibers such as organic cotton, recycled cotton and TENCEL™ with EarthColors by Archroma dye and sustainable washing techniques. Denim innovation is in G-Star’s blood. That’s why the focus isn’t only on the aesthetic aspect, but also on the broader impact of the product. Since 2006, G-Star has been preparing denim for the future by investing in sustainable innovations. The goal is a transparent and circular approach to making and using denim.

Archroma is a global player in the field of dyes and specialty chemicals. The head office is located in Reinach, near Basel in Switzerland. The company has 3,000 employees in more than 35 countries at 24 production locations. From the three branches (Brand & Performance Textile Specialties, Packaging & Paper Specialties and Coatings, Adhesives & Sealants), Archroma supplies specialized solutions for paint products that meet the needs of customers in their local markets, with the aim of adding color to life. for everyone. Archroma is committed to the development of high-quality, innovative solutions, for a better planet and a better life. The company strives for change based on the deep conviction that it can make the industry sustainable. This approach is reflected in innovations, world-class quality requirements and a high level of service and cost-efficiency. Better products, better colors, better performance – a ‘better life’.

The Dyed by Nature collection will be available in stores and online as if now.

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